Gentle Beauty Since 1937

Gentle Beauty Since 1937

Shop dermatologist-tested hypoallergenic makeup and skincare designed specifically for your sensitive skin.

What Our Customers Say

The Murumuru Butter Bronzer gives me a perfect sun-kissed glow without irritating my sensitive skin. Smells like vacation!

E
Elena R.

Finally, an organic mascara that doesn't smudge. My lashes look long, full, and healthy all day long.

M
Marcus T.

Their CC cream provides amazing coverage while feeling weightless. It is my new daily essential for a flawless finish.

S
Sarah L.

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Happy Booster™ Glow & Mood Boosting Blush | Natural

$13.49

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Eye Booster™ Instant Lash Extension Kit

$16.99

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Super CC Color-Correction + Care CC Cream | Light/Medium

$16.99

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Shimmer Strips Custom Eye Enhancing Eyeliner Trio, Universal Looks | Nude Eyes

$13.49

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Super BB All-in-1 Beauty Balm Powder

$15.99

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Shimmer Strips Custom Eye Enhancing Shadow & Liner, Universal Looks | Nude Eyes

$13.49

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Super BB | Light/Medium

$16.99

$5.95

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Ultra-Fine Liquid Eyeliner | Black

$12.49

$4.37

Why Choose Us

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Dermatologist Approved

Safe, hypoallergenic formulas designed for even the most sensitive skin.

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Clean Ingredients

Premium beauty products crafted without harsh chemicals or known irritants.

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Cruelty-Free Beauty

High-performance cosmetics created with a strict no animal testing policy.

Our Story

Founded by a leading allergist, Physicians Formula was born from a desire to create high-performance beauty products that are safe for even the most sensitive skin. Our Mineral Wear® Diamond Lip Oil Stains blend the richness of a stain with the high-shine finish of an oil, delivering long-lasting color and deep hydration. We remain committed to crafting dermatologist-tested formulas that empower you to express your natural radiance without compromise.

Reveal Your Healthiest Radiant Glow Today

Shop dermatologist-tested makeup and skincare designed specifically for even the most sensitive skin types.